Client Process · Work Phases

Phase 0 — Initial Contact

Free consultation

First conversation to understand the project, context and expectations.

This stage is used to assess fit on both sides before any commitment.
Phase 1 — Proposal & First Payment
  • Project scope definition
  • Budget proposal
  • Approval and confirmation

Once approved, the first payment is made.

Only then the project officially begins.
Phase 2 — Research Input

Custom questionnaire

The questionnaire is adapted to each client and project.

Its purpose is to go deeper into the brand’s history, values and intentions, and to leave space for reflection on what the brand truly needs to express.

This phase allows time to clarify ideas before any design work starts.
Phase 3 — Briefing & Visual Direction

Concept definition

At this stage, I develop:

  • The briefing
  • Strategic analysis
  • Three visual direction proposals (moodboards)

A second meeting is held to present, explain and adjust these directions.

  • If one direction is selected, the project moves forward
  • If several directions resonate, a fourth combined direction can be developed
Phase 4 — Logo Design

Main logo development

The main logo is designed without a fixed number of sketches or proposals.

I explore as many directions as necessary until the right solution emerges.

This phase includes:

  • Presentation meeting
  • Refinement and adjustments
  • Up to three review rounds, if needed

Beyond this point, additional changes are considered extra work.
Phase 5 — Logo Variants & Initial Applications
  • Logo variants for different uses
  • First mockups and visual tests

A new meeting is held to review and refine.

Up to three rounds of adjustments are included to reach the final version.
Phase 6 — Final Applications

Digital and/or physical

Development of the final applications defined for the project

(e.g. digital assets, printed material, environments).

A review meeting ensures consistency and correct implementation.
Phase 7 — Brand Book & Delivery

Final documentation

  • Complete brand book
  • Usage guidelines
  • All final files (print and digital ready)

The brand is delivered fully structured and ready to be used by any external team.

Key Notes

Continuous guidance throughout the process

Multiple meetings at key decision points

Strategy and design developed together

Clear limits to ensure focus and coherence

From intent to structure

Every project starts with context. Design decisions are the result of listening, analysis, and alignment. The objective is to define a system that reflects what the brand is, and what it needs to communicate, not based in trends.

 Project Archive

Method & Collaboration

Each project starts with an initial review to assess fit and alignment. Once confirmed, a focused questionnaire defines the working framework. The full methodology is explained privately at the beginning of the collaboration.

 Process overview

Design & Strategy

Beyond visual development, each project includes strategic guidance on:

  • How the brand is presented publicly
  • How to introduce it on social platforms
  • How to communicate value clearly
  • How to sell a service or product coherently
 Let’s review your project

what clients says

MARYELENY FLOREZ
Wellness center

Supo traducir gráficamente lo que quería reflejar en mi centro. Trasladó una historia personal al diseño de mi negocio, superó completamente las expectativas que tenía al hacer con esto! Es algo muy personal y supo entenderlo desde el principio.

JOAQUIN VILLEJAS
ARQUITECTO / FOUNDER DE
DOMINANT Y KLANG

Tiene una vista increíble para los detalles. Sabía lo que queríamos reflejar en el negocio desde el primer minuto. No solo construye la dirección visual de tu marca, enlaza lo que tú eres con la misma, le da personalidad propia y eso es increiblemente dificil en los proyectos! Agradecidisimo!!

ERNESTO FUERTES
ALUMINIOS ALESVES S.L

La verdad hizo que nuestro negocio aumentase sus llamadas para pedir presupuestos, no solo queríamos algo bonito y más moderno, queríamos vender, y para eso también tiene buena mano! Excelente comunicación!

CARLES
FOUNDER OF WORLDWELDED

Sin palabras.. el proceso fue super claro, ella es una crack en lo que hace, se nota que lo ama, y para nosotros que no tenemos ni idea nos explicó absolutamente el porqué de cada decisión. No tengo palabras de verdad, si estáis pensándolo ni lo dudéis!

Let´s talk about your project

isysnt.design@gmail.com / +34 699112293

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