DOMINANT
STRUCTURE
DOMINANT is an electronic music events brand based in Barcelona, defined by a clear positioning: sound quality over spectacle.
The project prioritizes musical selection, coherence, and listening culture.
Rather than following trends, DOMINANT is built around a methodical and curated approach to electronic music, where precision and consistency define the experience.
SYSTEM
The anniversary events are structured around a long-term conceptual framework: the seven deadly sins.
Each edition functions as a chapter within a broader system.
For the third anniversary, the selected concept was Gluttony.
The visual system translated this idea into a controlled graphic language applied across posters and merchandise.
Typography, imagery, and composition were designed for high-density environments, ensuring legibility and impact under club conditions.
CONTEXT
The visual identity responds directly to the environment in which the events take place: Club spaces, audience proximity, and sound-first experiences.
A temporary identity marking a specific moment, aligned with DOMINANT’s values of quality, selection, and continuity.
