Full brand system · 2026
World Welded
Two welders in the Dutch industrial sector. Three brand universes proposed, one chosen, a full system delivered.
Business cards on a brushed steel block, with the heat moving behind them.
What I did
- Three brand universes
- Logo system, six versions
- Colour and type
- Business cards
- Workwear
World Welded is a new welding company in Enschede. I proposed three brand universes; they chose the geometric, brutalist and vivid one, with heat as the only colour.
The mark welds two V’s into one W. It works as a full lockup, a standard logo, a wordmark, a responsive W2 and a solid icon that holds up on steel and thread.
The system, board by board
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