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Identity and brand book · 2025

Maryeleny Florez

Identity for an aesthetic clinic that wanted to feel calm, exclusive and close.

Client
Maryeleny Florez Luque, beauty centre
Role
Brand designer
Type
  • Identity and brand book
  • 2025

Business cards in morning light.

What I did

  • Logo system, six versions
  • Colour and type
  • Business cards
  • Reception sign and shop window
  • Label concept
  • Landing page and Instagram
  • Brand book, 17 pages

The symbol joins her initials, M and F, with a jasmine flower and a three-point crown, drawn as one organic stroke. Around it: a spa palette of jade green, warm sand, soft white and powder pink, and two typefaces, Myanmar Text and All Round Gothic.

I designed the logo system, the business cards, the reception sign, the shop window vinyl, a label concept, the landing page, the Instagram carousel and a 17-page brand book.

In use

Reception sign: gold relief letters on the centre’s wall.
Shop window: white vinyl on glass.
Label concept for a body balm and a face cream.

The system, board by board

Maryeleny Florez, board 1 of 12
Maryeleny Florez, board 2 of 12
Maryeleny Florez, board 3 of 12
Maryeleny Florez, board 4 of 12
Maryeleny Florez, board 5 of 12
Maryeleny Florez, board 6 of 12
Maryeleny Florez, board 7 of 12
Maryeleny Florez, board 8 of 12
Maryeleny Florez, board 9 of 12
Maryeleny Florez, board 10 of 12
Maryeleny Florez, board 11 of 12
Maryeleny Florez, board 12 of 12

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Contact

Let’s talk about your brand

Tell me what your brand is today and where it needs to go. A few lines are enough to start.

Start a project isysnt.design@gmail.com

Based in Barcelona, Spain · working remotely with teams in Switzerland, Vietnam, Mauritius, Spain and Italy.

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